£47K E-Ecourse Case Study

So, I’m going to dive right into this as this is a loooooonnnng one. I’m outlining 7 of the things I didn’t do and a whole lot more that I did to manifest a £47,500 e-course launch(which wasn’t an e-course it’s an experience) with a live event and a 5 day challenge.

It’s also important to start by saying I have now been in business for 3 years, which in the online world almost makes me ‘veteran’. Almost. 😉 While this is only my 4th e-course launch, I have been selling one-to-one coaching, masterminds and retreats for the last two years like gang busters, which taught me a lot and of course I have invested in A LOT of programs, coaches and mentors to help me build my strategy.

To give you some context, my first e-course launch was the soft launch of The Calm Birth School, which at the time was the world’s first video based hypnobirthing program. I launched with my then business partner without much fanfare and in the first month grossed £2,259 and welcomed 22 new clients. We were off and it felt MASSIVE!

In May 2015 I launched The Baby Business School. Welcoming 8 new clients and grossing £1,653. Not bad for a new venture in a totally new niche. I was doing this thing.

I then re-launched The Baby Business School in September 2016 and doubled my launch numbers and welcomed 20 newbies in and did well in terms of revenue too. A whacking £5,676. This felt amazing, my hard work was paying off!

Both of these courses are evergreen (always available) so I’m always welcoming in clients outside of the launch periods.

In June 2017 I decided to launch again. This time with something new. I have been talking publicly about the importance of mindset for the last two years and working, learning, honing and crafting my own, for over 20.  This year in particular I have been even more focused on helping clients master their own mindset as well as sharing how they can differentiate themselves from the hordes of other people doing similar things to them by helping them nail their message. Showing them how to access their own, authentic voice and truth in a way that stops people in their tracks.

My new program The Limitless Life Experience goes into those two things in detail. Helping people create a business and a life that lights them up, by working on mindset and messaging to create consistent £5K months.

I welcomed in 52 people to the experience and grossed £47,532.

This is what I DIDN’T do/have to allow that to happen.


  • Have a fancy pants website. 

In fact my website is not so pretty at the moment (don’t look!). I only half finished re-branding, before I got distracted with…life. So my colours are all over the place and the home page copy no longer reflects my specialism.

  • I didn’t have a sales page 

Okay, well I did have a sales page, but it wasn’t finished until minutes before I officially finished the last day of the challenge.

  • I didn’t spend crazy money on ads.

I did invest in FB ads and spent quite of bit of money for me, but not in the grand scheme of things and I will let you know how that breaks down in my what I did do section.

  • Create the course first.

I didn’t create all of the content before I sold. This is important when you are creating a new online course. Whilst I knew exactly what was going to be in it, I chose not to build it until I knew that the course was going to fly.

  • Poll my audience.

I didn’t poll my audience to see if what I was creating was exactly what they wanted. I didn’t ask my audience what they wanted or needed, I knew that from the 160 paying clients I’ve been working with over the last two years through The Baby Business School and my private clients what they needed and most importantly I knew what I would most effectively be able to help people with. I could see the ones who were thriving and the ones who were not and I could feel the message I needed to share coming through me.

  • I don’t have a HUGE social media following.

My numbers are weeny. Less than a thousand people on Instagram and less than 1500 people on Facebook.

  • I didn’t do a three part video series

Nope. I know that is what many of the big guns do and it’s tempting to think that if you’re not launching like that, you’re not launching, but that isn’t the case.

  • I don’t have a massive email list.

My email list at the start of this challenge was tiny. I’ve been slowly, VERY slowly, building my list up for the last 3 years. When we started I was just over 1000. I want you to know that last year I hit my first six figures; I’m sharing this with you because anyone who tells you, you need to get your first 1000 followers before you can earn decent money online isn’t painting you the full picture.

Whilst you definitely DON’T need all of the above. The two things you definitely need in order to make a splash is your chosen field are your mindset and your message nailed down. Which, as that is my thing, obviously we had that in order. But what else do I need, read on. 😊

  • Connection

As a mindset and messaging mentor this of course is one of the BIGGEST deals for the success of this program, in the lead up to the launch, I could barely discuss The Experience without crying (in a good way!). I was so connected and excited about serving my tribe in this new way that I couldn’t wait to share EVERYTHING about it.

  • Validated the Idea

I decided I was going to run my first in-person event where I would pitch The Limitless Life Experience from the stage, to see if people would get it and most importantantly would buy it. I know the power of being able to stand up and share with people in real life and if those ladies were not as excited as I was after a four hour workshop with me sharing and talking through the content about this non-typical approach for building their business, no one was buying. The exciting thing was 40 people paid for tickets to the event and 9 sales were made. That’s a great conversion rate.

Live Event Cost Breakdown

FB Ads + Management                  = £2263

Room Hire, VIP Dinner + Gifts     = £1200

Total                                                 = £3463

 It’s important to say that using a live event to launch an e-course is an unusual strategy, but being a public speaker has been one of the areas of my business I have been working on manifesting for a while. And rather than sit there waiting for someone to approach me, I decided I would create my own platform. It was SUCH an amazing experience. I will definitely be hosting more in-person workshops in the New Year, but there are definitely simpler and less pricey ways to validate you’re the program.



Tickets sold         – 40                =     £2000

VIP tickets sold – 10                  =     £970

Limitless Life Experience         =     £5737

Retreat space                              =     £2500

Gross Revenue                            = £11,207

Live Event Ticket Sale Structure

 While the cost of the tickets were £50, that is not what people paid up front. I chose to structure the cost of the ticket in a slightly more unusual way and I was pleased with the outcome. Attendees were charged £1.00 to register for the event and if they enjoyed the content they would be charged £49.00 the day after. If they didn’t enjoy the content they would be refunded their £1.00 and not charged anything further. This meant that although it was a paid event there was no risk for them, which was great.

My VIP tickets were offered after a person signed up for a regular ticket at an additional cost of £97 which was chargeable upfront. This meant that my VIP guests, whom received a gift bag and a chance to pick my brain over dinner, £150 in total for their tickets, but as they were charged the £49 the day after with the rest of my guests that figure is reflected in the standard ticket sale revenue.

What this meant for me, is I was able to pay for the cost of the venue and safely invest in my FB ads knowing that cost were pretty much covered, before I even stepped into the room.

My terms and conditions also stated that people had to turn up in order to be entitled to a refund. So the temptation for people to prioritize other things over themselves was greatly reduced and I had an 80% show up rate on the day. In contrast with free events where you are likely to get closer to a 20% show up rate.


My mindset around this event had been solidified after attending a workshop on how to fill live workshops and listening to one of the guest speakers who has eventually become my FB ads person, AKA The Marketing Geek, Martin-Jolley Jarvis. He spoke about how people wasted a lot of money on FB ads by spending £500 a month on someone who wasn’t very good and how it would be a far better investment to spend that investment running your own ads (badly). And it really struck a chord with me. I was the type of person who paid someone EXCELLENT to do my Facebook ads for me. I was up levelling.

And as you can see from the results it was well worth it. 

Phase 2

Under the Radar

 After the high of the live event, I decided to keep selling The Experience in a low key way to my email list. I did this by simply emailing them every week my regular newsletter and inviting people to hop on a call with me to discuss whether they thought it would be a good fit for them. I sold 6 additional spaces, three of those were VIP spots at an early bird price. At this point there was still no sales page.

Revenue Generate between July 19th and August 25th = £12,235

 Phase 3

 The launch

 I decided to launch using the 5 day challenge method. I had run a challenge before previously and despite it being really hard work, what I did love about it was the energy and fizz of having a whole group working on the same things at the same time. So I learnt my lessons from the first time around and implemented. This time around the challenge was half as long as I had done previously and I set very clear boundaries about what I would and wouldn’t be available for in terms of feedback. I.e. I wouldn’t be able to comment on every single video or post so please do not tag me to do so, or I might actually die and that wouldn’t be nice for anyone. The theme for the challenge was Master Your Message.

I started using FB ads approximately three weeks before the challenge, the strategy was to spend just over a week building up credibility and authority by sharing videos and useful content that didn’t require an opt in, then to follow that up with an opt in ad to get people on my list and then to re-target them to sign up for the challenge.Tot

Total FB Ad Spend = £5,592

 Actual spend on conversion ads (ads for the challenge) = £2,365

 Cost per lead = £6.35

 With regards to my opt in ads, which were not challenge related, I converted approximately 25% on one target audience and 20% on another.

Email List Growth

Before the challenge I was hovering around the 1,000 mark (just over).

Post challenge 1,400 (just over) I grew my list by 40%.

Challenge Execution

I pre-recorded videos for days 1 – 5 of the challenge and then provided live feedback and additional teaching and insight on the days task on my FB page.

I then promoted the live videos I did on my page to my email list and FB fans ensuring that more people got to see the additional feedback and content.

The feedback and energy of the challenge group which was stupendous. It was an amazing, amazing week, where EVERYONE got stuck in. We ended up with just over 500 people in the group. The challenge ran for 5 days and instead of inviting people to sign up for a webinar which is a pretty common way to end a 5 day challenge, I spoke to them about how they could keep the momentum and take the next step on my usual afternoon live.

I offered 5 fast action takers bonuses of a 45 minute coaching session with me and within the hour those first 5 calls were taken.

I then offered 3 more disappearing bonuses;

  1. Call with my business intuitive for 10 people
  2. A session with my FB ads man for the next 10 people
  3. An extended payment plan.

The cart was open from 2pm on Friday until 12pm on the Thursday and during the cart open period, 1 email was sent every day and 2 on the final day. I saw about 100 unsubscribes during this period.

So you might be thinking 12pm for a closing of the cart was a funny time to finish up, but I closed it for a reason. Read on sista.


The one thing that ran right throughout this launch, that I continued to do daily, was the mindset work that allowed me to:

Think bigger: One of the biggest stumbling blocks I help my clients get over is thinking small. In order to grow my launch revenue from £5K to £47K, I needed to elevate my thinking and what I thought was possible for me.

Vision and visualise: I have never been as passionate about the content of a course I have created as The Limitless Life Experience. The intention was clear, I knew I wanted to help my clients build the most impactful and transformative business they could by doing things differently to what most people are teaching in business programs. I know that to succeed in a way that feels, good, aligned and authentic you HAVE to do the inner work first. The was the vision for LLE, to guide my clients through the deep inner work, so they felt freer and more confident to take the big, bold moves that will help them have a deeper impact and the world and allow them to lean into living the life they truly desire.

Goal setting: I used a minimum, amazing and f*ck of ridiculous as my goals for the number of perfect fit women, I wanted to attract to the experience. What that played out as in actual numbers, was 30, 50 and 70. The number that I felt most aligned to was 50. That was the number I played around with during my visualisations.

Physical Manifesting: I pulled out all the stops, took manifesting walks, appreciation baths, verbal visualising, meditation, journaling and as many other things as I could create space for on a DAILY basis. All of which revolved around being of service to 50 amazing women.

So, when I hit 50, it felt like my work was done, I signed up 1 more person and then a second person sneaked through due to a technical hitch, but we finished up the launch at the grand total of 52 women, which felt amazing and this is why I was happy to close the cart at 12pm without any big push.

So, my final note on strategy vs mindset. 

With the exception of the live event, the strategy I used for this launch is used by many, many people every day and I encourage you to use it if it speaks to you. Some of you might be thinking why am I sharing all of my ‘secrets’? The truth is this strategy is used by many, many people all of the time and some people see amazing success with it and other people fall flat on their faces.

The reason some people don’t see success while others do, is never because the strategy is off, although execution of the strategy, may play a part in something not flying. The actual reason  is because 80% of the work is down to mindset. I was able to rock this launch because I was energetically aligned with everything I was doing, how I was feeling, how I was serving and what I was sharing. My thoughts, emotions and actions were all in alignment with the highest vision I had for The Experience and people felt it. That, combined with a message that resonated, I manifested 51 (there’s been 1 refund) perfect, perfect clients.  As I say to all of my clients 80% mindset, 20% strategy.

So if you know what it is you need to do, and feel like you’re finally ready to step up into the highest vision you have for yourself and your clients and know that it’s the mindset work you need to do in order to quantum leap into the next level. You should probably click here to book a call.

And if you haven’t got this little something, something already, Click here to download my 5 super simple mindset hacks that will have you attracting an abundance of your ideal clients as you prepare for your next launch, big or small. #Yougotthis

Faith + Action = Miracles








The Simple Way to Manifest More Abundance in Your Life….


Choose it.

This morning I feel more abundant than I have felt in a very long time.

Full to the brim and it feels so good.

I want to share with you how I’ve been choosing abundance since waking up ridiculously early this morning.

The first thing I want to say, is I was in bed, with the lights out by 10.05pm which is definitely an early night for me.

I was tired.

Although, I didn’t have the best sleep, when I woke up, I’m guessing just after 3 ish, I felt okay. I’m good on 5 hours sleep.

As I lay in bed I resisted the temptation to just check in on FB.

I kept my eyes closed and I began to scan my body and my mind to check in with how I was feeling.

Despite the early hour, I chose to feel good.

I resisted the urge to check again.

And I asked myself who I wanted to be today.

As I flitted from one thing to another, the things that came through loud and clear was I was the type of person who set her intention for the day.

Was focused.

Found time to laugh hard, was able to show up fully.

I gave in to temptation and I chose to look at my phone. 3:33 a sign.

As the phone was in my hand, what harm would it do, to just have a quick look to see what had been going on in my groups before bedtime last night?

Apparently, A LOT.

I was in fact overwhelmed by the love, support, bold moves, encouragement and appreciation for life, work, clients and the abundance they were noticing and allowing into their lives.

I felt like I had bathed myself in an abundance elixir and it felt stupendous.

I mean how lucky am I to get to work and interact with badass women like this every single day?

I went downstairs to meditate and I did something that I haven’t done for a long time.

I chose to meditate on love.

Specifically starting with self love.

Sending love to every part of my body from the tips of my toes to the top of my head individually. Literally filling it up with love on every inhalation and sending it down with every exhalation.

I then extended the love vibes out to my kids, husband, the people on the road until I got to the whole of the country, before my alarm went off.

As I opened my eyes the tears of happiness rolled down my face. I acknowledged the full body tingles I had felt as I just allowed the vibe to flow.

After a little bit of energy dulling FB activity, I decided that now was the perfect time to go on my morning walk.

And of course it was the perfect time.

As the sun peeked out from behind the clouds.

As the water glistened in the light reflecting from the beautiful blue sky.

I couldn’t have felt any richer.

And then I turned on the music.


And as I danced along the beach enjoying my own solo beach rave, I know not only has the whole process set me up for the most beautiful day, but it was the most beautiful reminder that:

THIS is manifesting.

This is abundance.

This is frequency raising.

This is appreciation.

This is noticing the miracles are all around always.

This is the focus that accelerates all aligned and inspired manifestations with ease.

I’m the type of person who looks for and finds the joy in every moment that leads to the rapid and accelerated manifestation of all that I desire.

So, my mission for you today.

1) Ask yourself what type of person you’re going to be today.

2) Choose to focus on noticing just how much joy and abundance is already in life right now.


If this message spoke to you and you would like some help tuning into your ability to create your own magnetic messaging join me for my free 5 day Master Your Message Challenge. The link is here.

What to Write When You Don’t Know What to Write

Writer’s block! Gah….it’s a b*tch. I get it. So what can you do when you just don’t know what to write, check out this week’s vlog below.

  1. Are you truly aligned to your content? If not, stop writing about it and write about the thing that lights you up.
  2. Take a break, move away from desk, get some fresh air.
  3. Ask the question and listen for the answer.

Sound to simple?

Stop trying to overcomplicate it and get writing. <3

Faith + Action = Miracles

Time to Step into Courage

Last night I began working with a woman who had met me just one week before at my London workshop, in tears.  She was crying because so much of the content I shared had touched her. Moved her. Shook her. And although, she knew the person she wanted to be and was open to the possibilities of what she could create for her life. Where she was in THAT specific moment, was self-loathing.  Hating. Herself for all of the decisions, choices, learned habits that had told her she wasn’t enough.

And it hurt.  Her pain hurt her.  And her pain hurt me.  But in that hurt something opened up.  A space for healing.  A space for loving.  A space for freedom.  And she took a step into that space and reached out to me. She had made a decision. The decision she was ready and prepared to invest in herself.  And last night we spoke.

And it was true, she really IS ready. And I’m excited to say that she is joining one of my private group coaching programs.  Her decision felt EPIC, because I knew that just one week ago how she felt unworthy of so many things.  In fact, even on our call she had felt unworthy of so many things.  But with just a couple of questions and being OPEN to the process she went from unworthy, to I’m fucking worth it.  Why am I sharing this with you?

Well aside from the fact I feel amazing about having the opportunity to walk alongside this magnificent lady whilst she gets to work.  Really, I am inspired by her bravery. Her courage.  You see it takes courage to say YES to yourself. But you know what takes even more courage.  To continue saying YES to yourself.  In every moment. Every day.  Or at the very least saying YES to yourself more frequently than you are saying no.  It takes courage to set the bigger goal.  It takes courage to do something you’ve never done before.  It takes courage to ask yourself to see something through when you’re track record of completing and ‘achieving’ says something completely different.  

It takes courage to want more.  It takes courage to BE more.  And here’s the thing, no one can give you courage. You have to summon the strength from within and just go for it.
Is this the only way?  Hell to no.

But for sure it’s the quickest.

Where can you be a little more courageous today?

How to Make Better Decisions?

I’ve been speaking to a number of potential clients recently, alongside noticing a trend with people who are wrestling with self-sabotage.  And if I’m super honest, noticed the same thing in myself yesterday as I hung out with the fam. And not being able to put my finger on why I was feeling a bit funky.

Last night, I stayed up super late and watched The Departed, a violent, intense gangster movie by Martin Scorsese even though I was shattered. Even though I’d watched it before. Even though I could have recorded and watched it this evening. Even though I knew that watching the film would not be good for my chi, I made the decision to stick it out anyway.  Why is it when we know what is good for us?  What will propel us forward?  What will keep us on track to doing the thing we say we’re longing to do?  Do we look at the options laid out in front of us and then make a decision based on what we want in the moment. Which in the moment might feel like:

An easy life.
Less stress.

But underneath the surface of these desires, as we make these ‘in the moment’ choices, we are left with the discomfort of an unfulfilled soul.  Disconnection with the highest version of ourselves.  And a sense of dissatisfaction that the progress and evolution that we yearn for feels unobtainable.  Why do we take what feels like the ‘easy’ option in the moment, even though we KNOW we need to act differently to achieve our fullest potential.  Fear of the unknown.  It’s easier to make a decision based on how we feel in the moment, even if deep down we know that it’s wrong.

Just eat the cheese.

Have another drink.

Say no to investing in yourself.

Stay up too late.

Because the fear of fucking things up, ‘even more’ royally is just too stressful.  I’m going to be brutal. You are wasting your time.  Which means you’re wasting your life if you are going to continue making decisions in this way. It needs to stop.  And it needs to stop now.  So, what can you do?

Be intentional.

Make decisions based on where you will be when you’re earning £10K a month consistently.  When you’re already impacting thousands.   When you have your bestselling book out.   Act from where you want to be in 12 months time.  Allow the highest version of yourself to make your decisions for you.  Will that feel scary?  Fuck yes.  Will you accelerate your growth, by stepping into the person you want to be NOW?  Hell to the yes.

Stop making excuses for not showing up as that person now.


The £15K Case Study


So there’s a trend in the coaching world at the moment to bash, financial based marketing statements and I understand why. Many coaches make it sound like they have THE magic formula by just sharing the headline numbers without explaining what goes into to creating that figure. So having received this beautiful testimonial, I want to explain the WHY and the HOW for you to see how far you can run with this…Or of course, tap me up to see if you’d be a good fit for one of my programs.


Step 1: Mindset Work

The first thing we did was spend a full on day together. Going through all the questions that had been raised from Nicola filling out my client questionnaire. Some people leave that day feeling revved up and excited. Other times they leave feeling quite drained, with a low energy, Nicola fell into this camp as we shifted lots of things that she hadn’t even realised were impacting her ability to step up into her fullest potential.  Nicola also committed to doing a regular ongoing mindset practice to start her days with a bang.

Step 2: Message

In my opinion, this is the most important part of the puzzle. Being able to communicate how you can transform your ideal client’s life and why it’s important to you is the key to those goosebump moments. Sometimes it takes a bit of digging, tweaking and refining to help you communicate why your service, is your life’s work, or why it’s important to you to facilitate the MASSIVE change you want your client to experience. However, when you get it…just write….it’s magic. 🙂


Find out more about Nicola’s work at www.nicolasnoad.com 

Step 3: Strategy

During this session, we clarified her target audience, on and off Facebook. And agreed that it would be a great idea for Nicola to re-introduce herself to my audience in her new role, in order to utilize the know, like and trust factor with people already familiar with her gorgeous smile. Outside of the relative safety of FB she committed to stepping out of her comfort zone and cold calling. The objective was to tap into the corporate market and specifically off people who were going to be selling face to face at exhibitions.  The strategy was super simple and involved no expenditure.

Step 4: Action

Nicola, utilized the fact that I was on tap whenever she needed me to ask questions, get a pep talk and talk about service development as she got more engagement with her audience both on and off of Facebook to create hot products and then she sold her services. And most importantly, she showed up adding value and making calls EVERY. SINGLE. DAY even when she didn’t feel like it.

So the question on everyone’s lips I’m sure is, has she only manifested this, this quickly because she’s a sales coach? No! However, if you are working in a very competitive marketplace, it usually takes longer to stand out from the crowd and make a big impact, which is why nailing your message is so important. So what if you are working in a competitive marketplace what can you do?

  1. Do your mindset work daily, shift the things that are holding you back.
  2. Make sure your message is unique.
  3. Do something different.
  4. Focus on engagement rather than numbers.
  5. Show up consistently.
  6. Identify where you can tap into other people’s audiences where you can benefit from the association.
  7. Don’t just create things that people need, but also what people WANT.
  8. Use a coach/mastermind to support you when you have a wobble.
  9. Ask for the sale.
  10. Keep on going.

If you want to find out more about how I work with my clients and if I can help you. Click this link to book your clarity call. <3

5 Mindset Blocks You Need to Bust to Build the Business and Life of Your Dreams

If you desire a to build a business and a life that lights you up, but are yet to manifest that into your reality, I’m willing to bet serious money on the fact you’re not using Pareto’s rule. Never heard of it? You might be more familiar with the more commonly used 80/20 rule?

The rule states 80% of an effect comes from 20% of the input. When it comes to building your business the thing that so many entrepreneurs get wrong is that 80% of their time is focused on the actions and trying to work out the HOW. Whereas any 6-figure plus business owner will tell you, that in order to make any financial leap in your business, it’s not what you do that makes the difference it’s how you feel. Yep. That’s what I said, it’s about cultivating the mindset of a person who is already operating at a higher level, WITHOUT doing double the work. So, whether you’re looking to earn £1K, £2K, £5 or £10K a month and if you’re not doing that yet. Here are 5 mindset blocks you need to bust in order to move up to the next level.

  1. The fear of not being good enough

Okay, I get it, this isn’t the first time you’ve heard you’re amazing. You are the light and deserve abundance, wealth, ideal clients and the partner of your dreams to be raining down on you. You think positively (some of the time), you affirm, you journal, you might even meditate but still, you’re not feeling good enough.

So, what’s getting in the way?

You still act in a way that shouts from the rooftops, that deep down, you do not believe you’re good enough.


Imagine how differently your life would be if you knew you were good enough. How would you act towards your children? How would you serve your community? How would you show up for the one perfect client who needs to hear your message in your own unique way?

If you need to build your confidence as you look to elevate your life and your business download my FREE Shift Your Consciousness and Create Magic Mp3.

  1. Fear of visibility

If you are the type of person who has spent a lifetime; playing small for fear of outshining a sibling, being told to “Ssh” by a parent not wanting people to perceive you as a show off, or worrying about being judged for getting something wrong, then sharing your voice with your peers outside of your job may be just as difficult as being seen as the expert, authority or motivator you ache to be.


Stop buying into your own bullshit. Set yourself small challenges that require you to step outside of your comfort zone. Perhaps it involves making three cold calls. Or posting a FB live or setting up your own workshop. Give yourself one new visibility task to undertake every day.

  1. Fear of not measuring up

The curse of comparisonitus. It is a killer. Instead of sitting at your laptop writing, creating and sharing your own content, you follow all of the people who do anything remotely similar to you and systematically judge yourself either better or worse (usually worse) than everyone on your Facebook and Instagram feed. WTAF?! No wonder you’re not where you want to be right now. You’re so busy scrolling you’re not actually getting anything done.


There are a number of ways you can approach this, but the two most common are to join forces or unfollow. I think joining forces with a person is a great option depending on how triggered you are by them in this moment. If on the scale of one to ten you’re about an eleven, then distancing yourself from daily contact is a much healthier strategy until you are able to work on feeling super confident in your own skin. So, unfollow any and all of the people who trigger you and get on with it.

  1. Fear of making the wrong move

This presents itself in many forms, but the most common is procrastination. I’m just waiting for my website, my logo, my branding, until the new moon, until Mercury is out of retrograde until I have more time. Yes Beauty, I’ve heard every single excuse under the sun. As you continue to find more and more reasons not to take the next step, this is what’s happening…you are wasting your life!

You are missing out on golden opportunities. You are getting older. Other people are running with different versions of your fantastic idea and you? You are getting more scared and more focused on perfectionism.


Start acting like a real-life business woman and that means making decisions. Once you have made a decision and committed to something, make yourself accountable. Once you have your accountability, break down your tasks, look at them and decide what the 2, maximum 3, priorities you need to tackle in order to bring your commitment to fruition. Then make yourself accountable every day.

  1. Fear of investing in your business

This is a HUGE one. In the entrepreneurial world there is someone trying to sell you something on every single corner, it’s overwhelming. Do you NEED it? Probably not. What did I just say?! You heard me. Probably not. So why is this on the fears list? Well, most people want to cut the amount of time they spend trying to work it all out by their selves. If you want to grow a business that brings in more than pocket money for you, if you want to scale your business, you will need to invest in something at some point.


Work out what it is you want to do next and invest in line with that.

What are my top 5 things to invest in when you’re looking to make £5K a month consistently?

  • Email marketing software.
  • A virtual assistant to help you with admin.
  • Landing page software so you capture people’s email addresses (nope you don’t need to start with a website).
  • A business coach/mastermind, if you need help with accountability and you’re ready to move up to the next level of business.
  • Self and business development – learn how to do you and be the best you can in your business.

Don’t be fooled by thinking you’re not doing enough. Yes, taking action is necessary. Yes, you have to be proactive, but more than that you have to act from a place of flow and alignment and BELIEVE that you are good enough, worthy enough and deserving enough BEFORE the action piece will make a difference.


Suzy Ashworth is a mother of three, six figure business owner, TEDx speaker,  marketing and messaging coach, who helps creative, heart-centered business owners, understand how alignment can skyrocket their businesses and their lives. Book a call with Suzy to see if she can help you today.

How to Have a Good Day?

Go outside

And when I say go outside I don’t just mean go outside, scroll through Facebook and think about how much time you have until you can officially go back to your desk, feeling mildly irritated that even though you’ve been outside just like the post said, that the momentary relief you got has already started to fade.  I mean go outside and breathe in the frickin air, like it’s the first breath you have ever taken and wake the fuck up.

Look around you.

This works well if you have the luxury of being in nature: in a wood; by the sea; or in a park.  But even if you are in the middle of the city, go outside and look up and be impressed.  Be mesmerised.  If not by beautiful architecture, look up at that sky.  Your sky.  That infinite sky.

If you can see a tree, look at the leaves and be impressed by the miracle that is that specific formation of atoms, collectively attaching themselves in a particular way, to create that one of a kind leaf and be mesmerised.

Then take another breath.

Look down at your hands and be fascinated at you.  The precise formation of cells that have collectively attached themselves in that unique way to create your hands.  It’s bloody amazing.  You are bloody amazing.


Stop Judging

Stop judging yourself.  Stop judging other people.  How much more accepting of what is going on around you can you be today?  How can you reduce the amount you make yourself or other people wrong?   How much more than yesterday can you view whatever situation you’re confronted with, with just a little more love and a lot more acceptance?


Give and receive compliments

Say something nice to someone.  It’s easy to roll your eyes when people talk about love in any other context outside of children and romantic relationships; but love is the highest form of energy and communication and being able to both observe it and bring that energy into every conversation you have today is the gateway to having the most beautiful interactions and transactions.  The easiest way to do this is to say something nice to someone and notice how many more opportunities you have to receive someone saying something loving to you and receive it, wholeheartedly.


Don’t give yourself too much to do

In a culture where more is more and we measure our ‘success’ by how busy we can claim we are, I’m inviting you to go against the grain.  Choose one thing you’re not going to do today and fill that space with something that will bring you joy.  It may be something as simple and silly as a three-minute chair dance.  Or perhaps you want to go all the way and fill your time with space to think, observe, or even to sleep.  The key here is to do less ‘stuff’ or at least do more things that bring you joy.


Give thanks

Actively appreciate in as many moments as you can, just how bloody awesome your life is.  How many amazing things you have in your life.  Your breath, your body, your ears, your lips, running water, food, a roof over your head, a mobile phone, your desk, your laptop, friends, family …. the list goes on.  Appreciate it all and watch how the rest of life unfolds beautifully.

Are You Successful?

This morning I read an interesting post from a client on success. She talked about the fact that, whilst she didn’t consider herself to be a ‘mover and a shaker’, she was feeling great about the deep satisfaction she was getting from a steady stream of clients that she got to work with in her quiet way.

I loved this post, whilst simultaneously being triggered by it.

It also reminded me of a post from a mentor of mine about two statements Jim Carrey has said.

One being about manifesting 10 million in five years through belief, visualisation and enough right action.

And the second of him saying he wished everyone in the world could be blessed with all of the fame and fortune they desired, so each of us would realise that it is not money and fame that will ever make a person feel truly fulfilled.

I sometimes forget that my mission, whether it comes to birth and business, is the same.

What’s Your Mission?

This is to help women understand their own limitless potential and to provide them with the tools to help them turn their dreams into reality.

I talk a lot about impact.

My own desire is to have a massive impact and help a lot of people understand that they CAN have what they desire.

They DON’T have to wait.


The dream can be a REALITY.

I think that some of the people I reach think that this means everyone needs to want to help 1000’s of people in order for their dream to be deemed worthy enough.

I want to say no.

That’s bullshit.

You are worthy

I want you to know that, even though I have to be mindful to remind myself EVERY. SINGLE. DAY.

I am worthy enough whether I get 10 comments on a post or not.

I am worthy enough whether I never sell another spot on another event or course or not.

I am worthy enough whether I am the only person in the world who will ever read this post or not.

I do.

Neither your worth or mine is wrapped up in bank balances of numbers.

My value as a human being was determined the moment I was born.

I am a fucking miracle.

I walk, I talk, I get to choose, see, live, breathe and that is e-fucking-nough.

So if we’re already enough what else is there?

Well, for each and every one of us it’s different.

I know what I see in my groups and communities.

A whole raft of amazing women, sometimes mothers, who are feeling penned in to following the crowd. Doing what’s expected of them. Doing what they think they should do, because over the years the idea of doing what they love, and speaking the truth that comes with listening to your heart, feels wrong.

Feels showoffy.

Feels self-indulgent.


They feel as though now is not the right time.

Now is the time for the husband or the kids.

Or a sense of guilt, or shame, of letting go of the thing they have worked on for so long to do THE thing that really light’s their fire.

Success isn’t about cash in the bank.

Or numbers of people who like you, love you, or blow smoke up your ass every time you bat an eyelid.

Waking up

It’s about waking up and smiling.

Feeling excited about the day ahead.

About the unexpected and expected conversations you might have that will make a difference to the right person at exactly the right time.

It’s about feeling life and loving it, more often than just surviving it.

Sleepwalking through it.

Just putting one foot in front of the other.

And for me it’s also about being present….something that I’m working on every single day….I’m shit at being present.

But that too is okay.

So my client is right, success isn’t about how much you’re doing or moving and shaking. Although, it’s completely okay to want to create massive impact if that’s what your heart desires.

It’s about knowing you are good enough right now to speak and live the truth you were born to live.

If this resonates with you and you want help in speaking your truth in a way that can help you live the life you desire, drop me a line to see how I work with my private clients. It’s magic.


Do you become sheep far too easily?

Today I want to talk to you about some of the things that I learnt when I went to see Gary Vaynerchuk a couple of weeks ago.  I think last week I was talking about Denise Duffield-Thomas, and this week I’m talking about Gary Vaynerchuk.  I have been hammered a lot of information in person over the last couple of weeks, and it has been fantastic.  I think that when we get the opportunity to go to these types of events, it’s very easy to talk about how busy you are, and how you shouldn’t be taking time out of your day, but actually it’s really refreshing to once again connect with people in real life and to witness people doing their stuff.  Even if you never have an aspiration to be standing up on stage and speaking in front of 750 people, watching someone who is able to hold the crowd and be incredibly engaging is very inspiring and provides everybody with a mini-masterclass on how it’s done.  Watch my full vlog here.

So you take what you learn, you then put your own little spin on it, and then you take it out into the world.  It’s exciting, when I do my talk in November for the Maternity Nests Association, I’m going to be taking all of the best bits that I can recall from the talks that I’ve seen over the last couple of weeks, that have inspired me.  Anyway, one of the main things that resonated with me is something that I talk about in The Baby Business School and have been talking about increasingly more with my group clients, or at least when people were replying, this was a really important factor for me.  What Gary Vaynerchuk spoke about was the fact that quite often people become sheep far too easily; i.e.

we follow the crowd.

What’s this person doing?  What’s the most famous person doing?  Everybody does that.  Of course, the success of others does leave clues, and if somebody has a proven model, it makes sense to take the best bits from that.

But actually, when it comes to standing out in the crowd and creating a unique position for yourself, if everybody is looking left, you would be doing yourself a huge favour to be looking right.  Mm-hmm (affirmative)?  You know, all he’s saying here is nothing new, but it’s such a great reminder.  What is your unique proposition?  You know, I see this a lot with hypnobirthing teachers.  So many of you guys who are pre- and postnatal specialists have so many certificates.  I always say, “No, no, no, no, no more training.  You’ve got enough training.”  But actually, for those of you who already have loads of training, use those skills to design unique packages.  So you are no longer ‘just’ a hypnobirthing teacher, you are no longer ‘just’ a baby massage instructor.  You are the hypno, reiki, nose-blowing, glitter-wearing, whatever, whatever, whatever.  You get my point.  Use the skills that you have developed over the last year to create something unique, and take that to market.

We all want to stand out.

Usually, people want to do that more quickly than normal business parameters allow.  The easiest way to get the quickest results is to create something that doesn’t sound like everybody else’s, which really feels like a different proposition.  That doesn’t mean that you should have to go out and learn a whole new load of things.  What it means is, look at the things that you are good at, look at the training that you’ve already taken, and then let’s see how you can combine this to create something really, really special and distinctive.

The same goes for your message.  Maybe the programme or the service that you’re offering is similar, but the message behind it makes you stand out.  I’m working with a lady at the moment in my group coaching programme that has some powerful messaging around nutrition for children.  I know that as she begins to unleash this into the world, whilst there will be a large number of people who push back against that message because it is so unique, because she’s going to be going out on a limb, and because she is owning the fact that she is not talking the same conventional wisdom as everybody else, that is going to have massive, massive impact.

So, my challenge for you this week is to invite yourself to have a look at your services.  If you’re not getting as much traction as you would like, have a look at your service and see, ‘where can I tweak my message?’ Or, ‘what can I potentially add into this to create a new offering?’  Then send that out to your market.  The main thing is, try not to follow the crowd,  just do you.  I hope you find this a helpful exercise.