The £15K Case Study


So there’s a trend in the coaching world at the moment to bash, financial based marketing statements and I understand why. Many coaches make it sound like they have THE magic formula by just sharing the headline numbers without explaining what goes into to creating that figure. So having received this beautiful testimonial, I want to explain the WHY and the HOW for you to see how far you can run with this…Or of course, tap me up to see if you’d be a good fit for one of my programs.


Step 1: Mindset Work

The first thing we did was spend a full on day together. Going through all the questions that had been raised from Nicola filling out my client questionnaire. Some people leave that day feeling revved up and excited. Other times they leave feeling quite drained, with a low energy, Nicola fell into this camp as we shifted lots of things that she hadn’t even realised were impacting her ability to step up into her fullest potential.  Nicola also committed to doing a regular ongoing mindset practice to start her days with a bang.

Step 2: Message

In my opinion, this is the most important part of the puzzle. Being able to communicate how you can transform your ideal client’s life and why it’s important to you is the key to those goosebump moments. Sometimes it takes a bit of digging, tweaking and refining to help you communicate why your service, is your life’s work, or why it’s important to you to facilitate the MASSIVE change you want your client to experience. However, when you get it…just write….it’s magic. 🙂


Find out more about Nicola’s work at 

Step 3: Strategy

During this session, we clarified her target audience, on and off Facebook. And agreed that it would be a great idea for Nicola to re-introduce herself to my audience in her new role, in order to utilize the know, like and trust factor with people already familiar with her gorgeous smile. Outside of the relative safety of FB she committed to stepping out of her comfort zone and cold calling. The objective was to tap into the corporate market and specifically off people who were going to be selling face to face at exhibitions.  The strategy was super simple and involved no expenditure.

Step 4: Action

Nicola, utilized the fact that I was on tap whenever she needed me to ask questions, get a pep talk and talk about service development as she got more engagement with her audience both on and off of Facebook to create hot products and then she sold her services. And most importantly, she showed up adding value and making calls EVERY. SINGLE. DAY even when she didn’t feel like it.

So the question on everyone’s lips I’m sure is, has she only manifested this, this quickly because she’s a sales coach? No! However, if you are working in a very competitive marketplace, it usually takes longer to stand out from the crowd and make a big impact, which is why nailing your message is so important. So what if you are working in a competitive marketplace what can you do?

  1. Do your mindset work daily, shift the things that are holding you back.
  2. Make sure your message is unique.
  3. Do something different.
  4. Focus on engagement rather than numbers.
  5. Show up consistently.
  6. Identify where you can tap into other people’s audiences where you can benefit from the association.
  7. Don’t just create things that people need, but also what people WANT.
  8. Use a coach/mastermind to support you when you have a wobble.
  9. Ask for the sale.
  10. Keep on going.

If you want to find out more about how I work with my clients and if I can help you. Click this link to book your clarity call. <3

5 Mindset Blocks You Need to Bust to Build the Business and Life of Your Dreams

If you desire a to build a business and a life that lights you up, but are yet to manifest that into your reality, I’m willing to bet serious money on the fact you’re not using Pareto’s rule. Never heard of it? You might be more familiar with the more commonly used 80/20 rule?

The rule states 80% of an effect comes from 20% of the input. When it comes to building your business the thing that so many entrepreneurs get wrong is that 80% of their time is focused on the actions and trying to work out the HOW. Whereas any 6-figure plus business owner will tell you, that in order to make any financial leap in your business, it’s not what you do that makes the difference it’s how you feel. Yep. That’s what I said, it’s about cultivating the mindset of a person who is already operating at a higher level, WITHOUT doing double the work. So, whether you’re looking to earn £1K, £2K, £5 or £10K a month and if you’re not doing that yet. Here are 5 mindset blocks you need to bust in order to move up to the next level.

  1. The fear of not being good enough

Okay, I get it, this isn’t the first time you’ve heard you’re amazing. You are the light and deserve abundance, wealth, ideal clients and the partner of your dreams to be raining down on you. You think positively (some of the time), you affirm, you journal, you might even meditate but still, you’re not feeling good enough.

So, what’s getting in the way?

You still act in a way that shouts from the rooftops, that deep down, you do not believe you’re good enough.


Imagine how differently your life would be if you knew you were good enough. How would you act towards your children? How would you serve your community? How would you show up for the one perfect client who needs to hear your message in your own unique way?

If you need to build your confidence as you look to elevate your life and your business download my FREE Shift Your Consciousness and Create Magic Mp3.

  1. Fear of visibility

If you are the type of person who has spent a lifetime; playing small for fear of outshining a sibling, being told to “Ssh” by a parent not wanting people to perceive you as a show off, or worrying about being judged for getting something wrong, then sharing your voice with your peers outside of your job may be just as difficult as being seen as the expert, authority or motivator you ache to be.


Stop buying into your own bullshit. Set yourself small challenges that require you to step outside of your comfort zone. Perhaps it involves making three cold calls. Or posting a FB live or setting up your own workshop. Give yourself one new visibility task to undertake every day.

  1. Fear of not measuring up

The curse of comparisonitus. It is a killer. Instead of sitting at your laptop writing, creating and sharing your own content, you follow all of the people who do anything remotely similar to you and systematically judge yourself either better or worse (usually worse) than everyone on your Facebook and Instagram feed. WTAF?! No wonder you’re not where you want to be right now. You’re so busy scrolling you’re not actually getting anything done.


There are a number of ways you can approach this, but the two most common are to join forces or unfollow. I think joining forces with a person is a great option depending on how triggered you are by them in this moment. If on the scale of one to ten you’re about an eleven, then distancing yourself from daily contact is a much healthier strategy until you are able to work on feeling super confident in your own skin. So, unfollow any and all of the people who trigger you and get on with it.

  1. Fear of making the wrong move

This presents itself in many forms, but the most common is procrastination. I’m just waiting for my website, my logo, my branding, until the new moon, until Mercury is out of retrograde until I have more time. Yes Beauty, I’ve heard every single excuse under the sun. As you continue to find more and more reasons not to take the next step, this is what’s happening…you are wasting your life!

You are missing out on golden opportunities. You are getting older. Other people are running with different versions of your fantastic idea and you? You are getting more scared and more focused on perfectionism.


Start acting like a real-life business woman and that means making decisions. Once you have made a decision and committed to something, make yourself accountable. Once you have your accountability, break down your tasks, look at them and decide what the 2, maximum 3, priorities you need to tackle in order to bring your commitment to fruition. Then make yourself accountable every day.

  1. Fear of investing in your business

This is a HUGE one. In the entrepreneurial world there is someone trying to sell you something on every single corner, it’s overwhelming. Do you NEED it? Probably not. What did I just say?! You heard me. Probably not. So why is this on the fears list? Well, most people want to cut the amount of time they spend trying to work it all out by their selves. If you want to grow a business that brings in more than pocket money for you, if you want to scale your business, you will need to invest in something at some point.


Work out what it is you want to do next and invest in line with that.

What are my top 5 things to invest in when you’re looking to make £5K a month consistently?

  • Email marketing software.
  • A virtual assistant to help you with admin.
  • Landing page software so you capture people’s email addresses (nope you don’t need to start with a website).
  • A business coach/mastermind, if you need help with accountability and you’re ready to move up to the next level of business.
  • Self and business development – learn how to do you and be the best you can in your business.

Don’t be fooled by thinking you’re not doing enough. Yes, taking action is necessary. Yes, you have to be proactive, but more than that you have to act from a place of flow and alignment and BELIEVE that you are good enough, worthy enough and deserving enough BEFORE the action piece will make a difference.


Suzy Ashworth is a mother of three, six figure business owner, TEDx speaker,  marketing and messaging coach, who helps creative, heart-centered business owners, understand how alignment can skyrocket their businesses and their lives. Book a call with Suzy to see if she can help you today.

How to Have a Good Day?

Go outside

And when I say go outside I don’t just mean go outside, scroll through Facebook and think about how much time you have until you can officially go back to your desk, feeling mildly irritated that even though you’ve been outside just like the post said, that the momentary relief you got has already started to fade.  I mean go outside and breathe in the frickin air, like it’s the first breath you have ever taken and wake the fuck up.

Look around you.

This works well if you have the luxury of being in nature: in a wood; by the sea; or in a park.  But even if you are in the middle of the city, go outside and look up and be impressed.  Be mesmerised.  If not by beautiful architecture, look up at that sky.  Your sky.  That infinite sky.

If you can see a tree, look at the leaves and be impressed by the miracle that is that specific formation of atoms, collectively attaching themselves in a particular way, to create that one of a kind leaf and be mesmerised.

Then take another breath.

Look down at your hands and be fascinated at you.  The precise formation of cells that have collectively attached themselves in that unique way to create your hands.  It’s bloody amazing.  You are bloody amazing.


Stop Judging

Stop judging yourself.  Stop judging other people.  How much more accepting of what is going on around you can you be today?  How can you reduce the amount you make yourself or other people wrong?   How much more than yesterday can you view whatever situation you’re confronted with, with just a little more love and a lot more acceptance?


Give and receive compliments

Say something nice to someone.  It’s easy to roll your eyes when people talk about love in any other context outside of children and romantic relationships; but love is the highest form of energy and communication and being able to both observe it and bring that energy into every conversation you have today is the gateway to having the most beautiful interactions and transactions.  The easiest way to do this is to say something nice to someone and notice how many more opportunities you have to receive someone saying something loving to you and receive it, wholeheartedly.


Don’t give yourself too much to do

In a culture where more is more and we measure our ‘success’ by how busy we can claim we are, I’m inviting you to go against the grain.  Choose one thing you’re not going to do today and fill that space with something that will bring you joy.  It may be something as simple and silly as a three-minute chair dance.  Or perhaps you want to go all the way and fill your time with space to think, observe, or even to sleep.  The key here is to do less ‘stuff’ or at least do more things that bring you joy.


Give thanks

Actively appreciate in as many moments as you can, just how bloody awesome your life is.  How many amazing things you have in your life.  Your breath, your body, your ears, your lips, running water, food, a roof over your head, a mobile phone, your desk, your laptop, friends, family …. the list goes on.  Appreciate it all and watch how the rest of life unfolds beautifully.

Are You Successful?

This morning I read an interesting post from a client on success. She talked about the fact that, whilst she didn’t consider herself to be a ‘mover and a shaker’, she was feeling great about the deep satisfaction she was getting from a steady stream of clients that she got to work with in her quiet way.

I loved this post, whilst simultaneously being triggered by it.

It also reminded me of a post from a mentor of mine about two statements Jim Carrey has said.

One being about manifesting 10 million in five years through belief, visualisation and enough right action.

And the second of him saying he wished everyone in the world could be blessed with all of the fame and fortune they desired, so each of us would realise that it is not money and fame that will ever make a person feel truly fulfilled.

I sometimes forget that my mission, whether it comes to birth and business, is the same.

What’s Your Mission?

This is to help women understand their own limitless potential and to provide them with the tools to help them turn their dreams into reality.

I talk a lot about impact.

My own desire is to have a massive impact and help a lot of people understand that they CAN have what they desire.

They DON’T have to wait.


The dream can be a REALITY.

I think that some of the people I reach think that this means everyone needs to want to help 1000’s of people in order for their dream to be deemed worthy enough.

I want to say no.

That’s bullshit.

You are worthy

I want you to know that, even though I have to be mindful to remind myself EVERY. SINGLE. DAY.

I am worthy enough whether I get 10 comments on a post or not.

I am worthy enough whether I never sell another spot on another event or course or not.

I am worthy enough whether I am the only person in the world who will ever read this post or not.

I do.

Neither your worth or mine is wrapped up in bank balances of numbers.

My value as a human being was determined the moment I was born.

I am a fucking miracle.

I walk, I talk, I get to choose, see, live, breathe and that is e-fucking-nough.

So if we’re already enough what else is there?

Well, for each and every one of us it’s different.

I know what I see in my groups and communities.

A whole raft of amazing women, sometimes mothers, who are feeling penned in to following the crowd. Doing what’s expected of them. Doing what they think they should do, because over the years the idea of doing what they love, and speaking the truth that comes with listening to your heart, feels wrong.

Feels showoffy.

Feels self-indulgent.


They feel as though now is not the right time.

Now is the time for the husband or the kids.

Or a sense of guilt, or shame, of letting go of the thing they have worked on for so long to do THE thing that really light’s their fire.

Success isn’t about cash in the bank.

Or numbers of people who like you, love you, or blow smoke up your ass every time you bat an eyelid.

Waking up

It’s about waking up and smiling.

Feeling excited about the day ahead.

About the unexpected and expected conversations you might have that will make a difference to the right person at exactly the right time.

It’s about feeling life and loving it, more often than just surviving it.

Sleepwalking through it.

Just putting one foot in front of the other.

And for me it’s also about being present….something that I’m working on every single day….I’m shit at being present.

But that too is okay.

So my client is right, success isn’t about how much you’re doing or moving and shaking. Although, it’s completely okay to want to create massive impact if that’s what your heart desires.

It’s about knowing you are good enough right now to speak and live the truth you were born to live.

If this resonates with you and you want help in speaking your truth in a way that can help you live the life you desire, drop me a line to see how I work with my private clients. It’s magic.


Do you become sheep far too easily?

Today I want to talk to you about some of the things that I learnt when I went to see Gary Vaynerchuk a couple of weeks ago.  I think last week I was talking about Denise Duffield-Thomas, and this week I’m talking about Gary Vaynerchuk.  I have been hammered a lot of information in person over the last couple of weeks, and it has been fantastic.  I think that when we get the opportunity to go to these types of events, it’s very easy to talk about how busy you are, and how you shouldn’t be taking time out of your day, but actually it’s really refreshing to once again connect with people in real life and to witness people doing their stuff.  Even if you never have an aspiration to be standing up on stage and speaking in front of 750 people, watching someone who is able to hold the crowd and be incredibly engaging is very inspiring and provides everybody with a mini-masterclass on how it’s done.  Watch my full vlog here.

So you take what you learn, you then put your own little spin on it, and then you take it out into the world.  It’s exciting, when I do my talk in November for the Maternity Nests Association, I’m going to be taking all of the best bits that I can recall from the talks that I’ve seen over the last couple of weeks, that have inspired me.  Anyway, one of the main things that resonated with me is something that I talk about in The Baby Business School and have been talking about increasingly more with my group clients, or at least when people were replying, this was a really important factor for me.  What Gary Vaynerchuk spoke about was the fact that quite often people become sheep far too easily; i.e.

we follow the crowd.

What’s this person doing?  What’s the most famous person doing?  Everybody does that.  Of course, the success of others does leave clues, and if somebody has a proven model, it makes sense to take the best bits from that.

But actually, when it comes to standing out in the crowd and creating a unique position for yourself, if everybody is looking left, you would be doing yourself a huge favour to be looking right.  Mm-hmm (affirmative)?  You know, all he’s saying here is nothing new, but it’s such a great reminder.  What is your unique proposition?  You know, I see this a lot with hypnobirthing teachers.  So many of you guys who are pre- and postnatal specialists have so many certificates.  I always say, “No, no, no, no, no more training.  You’ve got enough training.”  But actually, for those of you who already have loads of training, use those skills to design unique packages.  So you are no longer ‘just’ a hypnobirthing teacher, you are no longer ‘just’ a baby massage instructor.  You are the hypno, reiki, nose-blowing, glitter-wearing, whatever, whatever, whatever.  You get my point.  Use the skills that you have developed over the last year to create something unique, and take that to market.

We all want to stand out.

Usually, people want to do that more quickly than normal business parameters allow.  The easiest way to get the quickest results is to create something that doesn’t sound like everybody else’s, which really feels like a different proposition.  That doesn’t mean that you should have to go out and learn a whole new load of things.  What it means is, look at the things that you are good at, look at the training that you’ve already taken, and then let’s see how you can combine this to create something really, really special and distinctive.

The same goes for your message.  Maybe the programme or the service that you’re offering is similar, but the message behind it makes you stand out.  I’m working with a lady at the moment in my group coaching programme that has some powerful messaging around nutrition for children.  I know that as she begins to unleash this into the world, whilst there will be a large number of people who push back against that message because it is so unique, because she’s going to be going out on a limb, and because she is owning the fact that she is not talking the same conventional wisdom as everybody else, that is going to have massive, massive impact.

So, my challenge for you this week is to invite yourself to have a look at your services.  If you’re not getting as much traction as you would like, have a look at your service and see, ‘where can I tweak my message?’ Or, ‘what can I potentially add into this to create a new offering?’  Then send that out to your market.  The main thing is, try not to follow the crowd,  just do you.  I hope you find this a helpful exercise.

Love Yourself Hard

I wanted to share with you two books that I have been reading that have been quite transformational for me.  Check out the vlog to know more:

The first is called Pussy: A Reclamation, but Regena Thomashauer.  She’s also known as Mama Gena and she talks a lot about women’s sensuality and sexuality.  This book is one that I was gifted earlier on in the year by an old mentor; I picked it up and started reading it, and I put it back down, and I picked it up, and I put it back down.  Two weeks ago, I started reading it again.  It’s my bedtime read.

Oh my god, everything just kind of clicked into place.  She talks a lot about the use of the word pussy, which you can quite easily substitute for intuition.  She is talking about the divine feminine and our ability to really celebrate ourselves and tune into the strength of our own intuitive power, through the pussy.  One of the things that I’ve really taken from this book is the need for me to do things that make me feel exquisite.  Whether that be really acknowledging and appreciating things I do already and reframing them, so for example, I really am more mindful that when I drink water and it’s at room temperature, and I’m able to drink close to a pint, that that feels exquisite to me.  When I’m able to go to bed earlier and I have the sheets wrapped up around me, and I’m able to go to sleep, that that is exquisite.  When I’m then able to get up earlier I can recognise that it is an act of self-love, and that feels exquisite to me.

Talking to myself in that way and really looking at the activities that I’m doing and asking myself does this make me feel exquisite or not?  If it doesn’t, then really why am I doing it?  If I am doing it, and it feels exquisite, really acknowledging that makes me feel in a physical way really, really good.  I really recommend this book.

As an extension of that, a few weeks back whilst I was in South Africa, I read a book called Love Yourself Like Your Life Depends on It by Kamal Ravikant.  It’s a very short book. Once again, it’s about self-love and self-care.  One of the recommendations in it is to take your time to really tell yourself how much you love yourself.  Sometimes I recommend to clients that they tell themselves they love themselves in the mirror for a couple of minutes.  It’s called mirror work and I borrowed it from Louise L. Hay, it’s really great.

I’ve taken this a step further, and it feels really exquisite.  When I’m meditating, I will go from the tips of my toes, right the way through my entire body, and tell myself how much I love myself.  By the time I’ve finished meditating for around 15 minutes, my whole body is tingling with beautifully exquisite energy.  I’ve only been doing this for a relatively short time, so just this week, but I can honestly say that these things – reframing my everyday actions and really being mindful of how it makes me feel – mean that I’m starting my day intentionally loving myself.  I feel this has already been hugely transformational when it comes to how I’m feeling about this next step in my business, how I’m writing, how I’m talking, how I’m engaging with my husband, how I’m engaging with my kids.  It feels beautifully transformational.

When we feel good as individuals, when we’re appreciating ourselves and our value as individuals, it makes it so much easier to show up fully as required in your business.  It’s been said many, many times before.  It was said many, many times again.  That often your business is a reflection of how you’re feeling about yourself.  I know that that is hard if you’re feeling a bit stuck, but I encourage you, especially if you’re feeling stuck, to really focus on acknowledging your brilliance, acknowledging how amazing you are.  Really focus on that self-love aspect.  Tell yourself as many times as you can and then notice where it’s being reflected back to you in your conversations, in your interactions, in your business transactions.

I’m laying down the gauntlet for you to practice this over the next week and feedback to me, either drop me an email or feedback to me if you’re in one of my groups, let me know if you are noticing how feeling better about yourself and coaching yourself into acknowledging how much you love yourself, coaching yourself into really acknowledging how exquisite you can feel in the moment by moment basis, how that’s transforming other areas of your life.  I’m really keen to hear how you get on.

Are you too different?

Today I want to talk to you about being different.  I want to ask the question ‘how comfortable do you feel about not being the same as all of your friends and family?’  How comfortable do you feel around standing out and away from the herd?

Because I want to put it to you that if you have a dream, a burning desire to create something magnificent for you and your family, to have a massive impact on the world, to inspire and motivate people on a big scale to do something different, to feel differently, to act differently, then you have to understand and appreciate that that is a pretty isolating and lonely path.  Want to know why?  Here is my answer:

Because what you are acknowledging is that you are born to lead rather than follow, rather than being one of many, you want to stand at the front of many people.

To do that powerfully, to show up and share your message in an unfiltered way, to share more of your truth on a daily basis with the people that you want to create and motivate into changing and transforming and living to their fullest potential, you have to be prepared to stand up and be different.

You have to be prepared to stand up and acknowledge and own the change that you want to make, and you have to be prepared to stand up and start acting from the place of somebody who is already leading.  So that everything else then begins to fall into step.  It is one of the hardest, most terrifying things you will ever have to do in the beginning, but it is the thing that will liberate you from feeling the need to fall in line with other people’s expectations about what is acceptable for you.

You make the rules.

So my challenge for you this week is to see how you can own your difference more powerfully, whether that’s in your messaging, whether that’s in how you’re parenting your children, whether that’s how you are communicating with your partner about the things that you want to achieve and the things that you are intending to do on a daily, weekly, monthly, annual basis.  See how you can own that difference more powerfully this week, and let me know how it goes.

Do I Need a Coach?

Why Do I Need a Coach, If I Have All the Answers?

I believe in expansion.  I believe that our fullest potential is never really reached because our potential is infinite. I believe that the greatest part of us is the part we cannot see.


And it is that, that connects us to Source, the Universe.  This connection is the same connection that creates worlds, movements, provides us with the AHAs and light bulb moments. Whilst this is not something I have ever put into words as blatantly as this before, I set the intention to evolve and expand daily. I know that my connection with Infinite Potential is here within me.  That connection provides me with all the answers I will ever need, but in a world of likes, hearts, job titles and bank accounts, where people unwittingly measure their success.

Whilst I know these things are not my barometer when I’m completely aligned and in flow, there are many days where I get lost in the fog, fall into the competitor trap and the “I’m not good enough” drop. And as the sense of separateness from my Infinite Potential feels weakened, perhaps even invisible, I notice myself shrink. The goal posts move from evolve, expand and thrive to hide and merely survive. I forget and I believe the bullshit.

And although I have a plethora of tools, a supportive husband and a pretty impressive bounce-back factor, my coach helps me to navigate the dips more quickly.  She reminds me of the light that is dying to burn even more brightly; challenges me to get a little closer to my fear; speak more of the truth that will liberate me; and inspire others to continue their journey of growth and expansion too.

And fuck me, let’s be really honest, she tells me when I need to take a fricking breath before I drown in yet another great idea.

So even though, yes, I have all the answers, this is why I’ll always use a coach.

P.S if you’re interested in finding out more about how I help my clients step more into themselves so they are able to build a life and business that represents how they truly want to show up in the world. Drop me an email on

It Does Get Easier

It Does Get Easier.  This message is for everyone regardless of where you are on your journey right now.  I want you to know that if you are committed to working on your mindset and by that I don’t just mean Law of Attraction. I mean focussing on keeping your vibe high, looking after yourself, listening to your body, to your intuition, nourishing your mind and body,  life does and will get easier.

Now, I know that some of you will have read that list and thought, f*ck Suze, that’s all well and good, but I live in the real world. I’ve got kids to look after, bills to pay, food to cook and I simply don’t have the time, the space or the energy for all of that.  My response to you is whilst I hear you, I know where you’re coming from.  I know this is not always easy to create time in your day and be mindful of all these things. Whilst I hear you, I’m going to ask you a question.

Are you happy with how life is unfolding for you now?

If you are great, you really don’t need to read the rest of this blog. You don’t.  But if you’re not 100% happy or at least you know there’s more to life, then hear me, when I say go back to the beginning of this post and re-read it and make a decision.  Are you going to prioritize co-creating the life you desire?  Or are you going to unconsciously sleep walk through the rest of the year and beyond?

Oooohh…..ouch.  Harsh?  Maybe.  But true.

I know that if a person is happy with their lot, they wake up, feeling and noticing the joy in their situation, in their life more days than they don’t there’s not a huge amount a person needs to tweak. But if that’s not the case you need to sit up today.  You need to look around you.  Look at what’s going on around you and know that if you make time to embrace the above KNOWING (not believing) that everything is always working out for you and that you are a witch who has the power to create her own truly magical kingdom, you can change everything.  It can be super quick and it can be super easy.

A big breakthrough for me this week, was realising I had been putting the brakes on my way forward because I had been afraid of just how easy it could be. Which is really ironic as one of the things I have been noticing in my clients recently is how some people have been consistently opting for the hard route. And I’ve been telling them. All the while, I’d been trying to move forward with the handbrake on my path, in exactly the same way.

The easiest way to spot your own blind spots is to see the things that you would critique in other people.

The Universe is ALWAYS showing us and guiding us. We either choose to get on and enjoy the ride or we try to force, manipulate, logic our way into our dreams and desires. The latter way is the hard way. All we have to do is set the intention for what we want. Keep the vibe high. Take inspired action every day and KNOW that everything is always working out for us.

You Can’t Make Money as a Baby Business Owner

Last week I spoke to one of my new recruits at The Calm Birth School and as we chatted about what her aspirations for her business were, she shared with me a comment made to her during her training that made my blood boil.  One of her fellow trainees asked the course leader if it was possible for her to make a living as a hypnobirthing practitioner (you could substitute hypnobirthing for doula, baby massage, infant sleep consultant, basically any baby business, unfortunately) and the resounding answer was no.

Her coach told her very few people make an actual living from hypnobirthing.  What she should do is wait for people to find her and then put on classes as word of mouth grows.


So look, I’m not going to lie to you, very few instructors do make a living from their chosen baby business field, but why?  Not because people aren’t interested or don’t want to invest, or don’t want to buy, but because of bloody crap advice like this!

Don’t market yourself.  Wait for people to find you.  Wait for word of mouth.  If that’s your strategy then, of course, it’ll take millennia to build a business.

Here’s the truth, building a business doesn’t happen overnight.  It takes time, persistence, balls, tenacity, networking, mindset, marketing and usually a group of sisters to lift you up when you want to stick your head in the oven.  Yes, that happens (or your version of) whenever you want to move beyond your comfort zone.

So, no, I’m not saying it’s easy.  But I am saying sitting on your backside hoping that the magical mind-reading fairy will plop your website into the consciousness of the client who desperately needs help from you and only you is bad bloody advice.  It’s also a powerful negative suggestion.

The fact that we educate people on the power of words and hierarchy was not missed on me.  What kind of message was that trainer putting out?

Top 5 Tips on How to Build Your Baby Business

  1. Believe you can

I know this might feel like a fluffy thing to begin with, but honestly, it’s not.  Let’s say, for example, you would like to fill your classes or training with 5 couples every month and at the moment you are only receiving an enquiry every other month.  Without the belief you can have full classes, there’s no motivation to actually get up and consistently do the work to market your business.

Why would you approach more than one person to go and speak at their pregnancy yoga group?  Why would you share your thoughts and beliefs on a live stream?

Why would you invest in training to help you understand all of the things you don’t know if you don’t truly believe you can get there?

If this has already struck a chord with you and you’re wondering why it is you don’t believe in yourself, then know that you’re not alone.  Most new practitioners, instructors, everyone starts off questioning whether they are really good enough for X, or deserve to have Y.  Whilst this is normal, it’s actually BS.  Know that by virtue of the education you invested in on your training, there are people out there (a lot of them) who don’t want bells, whistles, and gurus who know everything, they want, need and will be happy with you exactly as you are right now.  You’re good enough to get those clients now.

  1. Keep it simple

One of the biggest mistakes I see when people try to market their business is trying to do all of the things and then doing them inconsistently.  They see all the strategies and try them all.  Then when they don’t get an immediate result or full classes within 90 days they freak out.  Pick one or two strategies that you add to your non-negotiables list and make those things happen.  Then you will start to cut through the noise.

  1. Do YOU

Your most valuable currency is your unique energy, perspective and voice on things.  So many people bland themselves down because they’re frightened of…. well, being themselves.  Which is really sad and ultimately a really bad business move.  If you look at your website, the way you speak on camera, your Instagram feed, how much of YOU would your best friend or your partner see in it? No, I’m not talking about hundreds of selfies, I’m talking about your voice and what you truly take a stand for.

  1. Network

In the past this is not something I’ve particularly enjoyed doing.  I’m an introverted extrovert.  I need my time, space and downtime, but here’s the deal, when you don’t have a shit load of cash to spend on Facebook or Google Ads to promote your services, creating a network of people from complimentary fields is a one-way ticket to referral town.  Look to create real friendships and connections with people.  DO NOT take your leaflets around to their house and ask them to do your marketing for you that’s a total #fail.

  1. Don’t be afraid to ask for the sale

The number of women I work with who are afraid to tell their potential clients what they charge, if they charge, or charge their clients based on what everyone else is doing instead of what they truly believe their services are worth is frightening.  And another huge reason why many baby business owners are unable to make a healthy living.  Take a look at your website right now, is it easy for people to see how they can work with you and buy your services?  If not, you need to change that now.

As someone who is working with over 150 baby business owners right now in my Baby Business School course, the above tools are the foundation of success for anyone who is looking to build a profitable and sustainable business.  This IS possible, with the right strategy and support for you.  Go and change the world.

If you would like to see how I could help you build a business that brings in more than pocket money, use this link to book a complimentary clarity call.